How to Choose the Right Throw Blankets: A Step-by-Step Guide

You've decided to invest in branded throw blankets for your brand, your event or your gift list. Good choice. But where do you actually start? There are lots of design ideas, fabric choices, and production details to consider and it's useful to go through it step-by-step.

Let's take a look at all the details you need to keep in mind when ordering.

Determine the Purpose of Your Blanket

Before you start designing your blanket, you need to determine what the purpose of your blanket is.

First of all, know your reasons for ordering these. Are they being sold in stores, festival swag, client gifts or for giveaway? The other decision most other decisions will follow from, may be the intent you have: complex or simple design, budget, etc.

A retail product line might require more elaborate, attention-grabbing designs, where as a corporate gift may want to be more understated with a logo.

Determine Your Design Complexity

Next, in Step Two, you determine the complexity of your design.In Step Two, you determine your design complexity.

This is where most buyers invest their time in making a decision. There are usually three levels to choose from:

Two-Colour Throws

For clean and simple logos 2 colour throws look great. They are affordable and don't compromise in quality and coziness.

Three-Colour Throws

Three color throws can be more detailed and add depth to the piece, allowing for shading or a little more detailed artwork.

Full-Colour Tapestry Throws

Full color tapestry throws go a step further and can be used to recreate a full design, artwork or even a photographic image with great clarity.

Be sincere with your art work. A minimalist logo will not require all the color effects, but a detailed design for festival poster will.

Know the Reason Behind the Beats Printing

Before you sign up, there is a thing you ought to know. Unlike printed blankets, Woven blankets use their design from the start of weaving the fabric. This can have a significant impact on the durability of the end product.

Repeatedly washing printed designs will cause them to fade, crack or peel. For woven designs, that's not an issue since the color is already integrated into the thread. When longevity is an issue (which it always is in a project), weaving is the obvious choice.

Why This Is Important for Brand Awareness in the Long Term

A blanket that retains its appearance after a year of use will have your brand seen for much longer than a blanket that fades in a matter of just a few months. That's a continuous exposure that is usually more valuable than the difference in the initial cost.

Think About Your Timeline

Time is of the essence, particularly for events. Your production partner should have a history of being able to deliver your merchandise in time if you are producing any for a tour, festival, or seasonal retail launch. Inquire about turnaround times early in the process; don't be scrabbling later.

Consider: Who Will Get the Blanket?

Variations in audience reception to variations in style. Fans and festival attendees can enjoy striking, creative artwork that is linked to a festival or tour. Corporate clients, however, typically like something that is more refined and subtle. Retail customers are in the middle, generally seeking designs that are trendy but still suitable for everyday wear.

Rehearse a Sample or Proof Before Full Production

This is a step that's easy to miss and crucial not to miss out on. Seeing a proof allows you to be confident that your design will translate to woven form before putting a full order in. Colors, scale and detail can vary slightly from digital artwork to woven fabric, which is why it is important to catch these problems early to save time and money.

Make an Informed Purchase

After the design, budgeting, time frame and audience, you may proceed. A manufacturer that has decades of experience in making American made woven fabrics will usually lead you through the last adjustments, and inform you of the progress made during production.

Conclusion

While selecting the Custom throw blankets might sound daunting, it's not when you break it down into manageable steps. Each choice lands you closer and closer to a product that will be used and remembered, from purpose through design tier, to why woven blankets remain superior to printed blankets. Spend the time, ask the questions and you will have a product that will show the world what your brand is all about much better than any giveaway product ever would.